Elicia Ferrer

Undergraduate Career Advisor & Personal Brand Strategist | Social Media Enthusiast & Digital Content Creator

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Resume

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Education


Bachelor of Arts – Communication and Media Studies, University of Memphis, 2021

  • Minors in Public Relations & Chinese Language
  • Lamba Pi Eta National Communication Association Honors Society

Associate of Arts – Chinese Language & Literature, Pellissippi State Community College, 2016

  • Member, Phi Theta Kappa Honors Society, 2015
  • Tennessee Consortium of International Studies – Study Abroad
    World Civilizations, Italy, May 2016
    Modern British Literature, United Kingdom, July 2016

Experience


Career Outreach Specialist, Maryville College, Maryville, TN,  2017 – Present

  • Implement outreach strategies through web-based media to engage students, employers, and graduate schools and build lasting connections.
  • Manage, monitor, create and review content on social media platforms: Facebook, LinkedIn, Twitter, Instagram, Pinterest, and Snapchat.
  • Supervise 1 – 5 student interns per semester to generate promotional materials and coordinate day-to-day social media interactions and live coverage of events
  • Guest-speak in Professional Development Courses and meet one-on-one with students to create, evaluate, and maximize the potential of their professional social media presence
  • Provide campus-wide technology support for Maryville College’s Career Center, advising, partnerships and employers in accessing and using career technology effectively.
  • Gather aggregate data related to Career Center programming effectiveness and cooperates with information technology staff to ensure data integrity and compatibility.
  • Assist in gathering, analyzing, and reporting regarding student advising and post-graduation career/graduate outcomes.
  • Special Projects:
    Coordinate and generate revolving content for Maryville College’s Bicentennial #DoingGood Project

Communication Specialist, Securities Service Network, Inc., Knoxville, TN, 2017

  • Temporary role to ensure smooth transition for representative advisers
    on-boarding a new database system to manage investment accounts.
  • Main point of contact for top earning representative adviser’s offices.
  • Participated in system-wide research for quality control, documenting
    redundant issues.
  • Assisted Operations Manager in tracking technical requests and
    inquiries, creating weekly reports in excel for adviser’s offices, detailing
    issues pending, in process, and resolved.
  • Participated in the implementation of a ticketing system for increased efficiency and subsequently managed system, sorting incoming requests to the proper team.

Student Support Services Employee, Pellissippi State Community College, Knoxville, TN, 2015 – 2016

Student Activities Board – Social Media Team Lead

  • Created and managed content Facebook, Twitter, Instagram, and Pinterest.
  • Strengthened the campus community, connecting students to student clubs, resources, and academic departments.
  • Promoted campus events using basic skills in photography, digital marketing, email marketing, project management, event planning, and video production.
  • Assisted Pellissippi State Marketing Department with several projects; used as a commercial model for promotional material, both photos and video.

New Student Orientation Leader

  • Delivered informational PowerPoint presentations and guided campus tours for first year students and parents.
  • Collaborated with team members in event organization and planning.
  • Assumed the lead role in a promotional video used in all New Student Orientations on main campus, shared on PSCC website and YouTube with over 5,000 views

Financial Aid Ambassador

  • Assisted students in completing FAFSA and corresponding paperwork. Prepared, scanned, and indexed financial aid documents into computer database system.
  • Enforced financial aid policies and procedures. Conducted all activities within FERPA guidelines.
  • Was photographed and featured in the #PeopleOfPellissippi social media campaign for service to students in the Financial Aid Office.

Project Coordinator, Autism Opened Door Project, Knoxville, TN, 2014 – 2015

  • Supported the Department Heads and Project Director through administrative tasks.
  • Managed all confidential personal and data files, internal meeting schedules and reminders.
  • Created, formatted, edited all documents, spreadsheets, written, and visual content to deadlines, including project manual and developmental curriculum for children.
  • Recorded and maintained Board Meeting minutes.

Administrative Assistant/Front Desk Attendant, MorningStar Ministries, Fort Mill, SC, 2010 – 2014

  • Generated monthly schedule for event overseers. Booked facilities, resources, and coordinated details for meetings and conferences.
  • Designed and maintained database of 300+ active volunteers. Presented content at meetings and lead volunteer training. Supervised small ministry teams and department interns.
  • Created and managed department Facebook page and groups.
  • Traveled domestically and internationally to teach content.

TAP Merchandise Flow Supervisor/Sales Support Lead, Victoria’s Secret, Pineville, NC, 2008 – 2012

  • Promoted from Sales Support Associate to Sales Support Lead and seasonal key holder; completed brand specific management training program in 2011.
  • Supervised incoming shipments and back-stock area maintenance. Coached associates in processing shipment efficiently, inventory control and loss prevention standards.
  • Executed and lead teams in sales floor re-set.
  • Traveled to other stores to train associates and brand managers on backroom and visual merchandising standard

Skills


  • Microsoft Office – Advanced
  • Facebook Pages – Advanced
  • Adobe Photoshop, InDesign, Illustrator – Intermediate
  • Banner by Ellucian – Student Information System for Higher Education – Intermediate
  • Hootsuite – Intermediate

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